The top paper back book publisher in Brazil teamed up with a Brazilian fashion house and created a great marketing / branding project. As a huge reader this idea I thought was brilliant.
And just because we may not be able to get our hands on these works of art quite so easily don’t despair. Create your own by putting your favorite quote on your favorite garment: A motivational quote down the leg of your sweatpants, a short poem for the back pocket on your jeans, or a long quote for the back of a tee shirt. Oh the possibilities.
For more information on this project click here. It is worth the read. (But I say that all the time don’t I….)