Real Pocket Books

The top paper back book publisher in Brazil teamed up with a Brazilian fashion house and created a great marketing / branding project. As a huge reader this idea I thought was brilliant.

And just because we may not be able to get our hands on these works of art quite so easily don’t despair. Create your own by putting your favorite quote on your favorite garment: A motivational quote down the leg of your sweatpants, a short poem for the back pocket on your jeans, or a long quote for the back of a tee shirt. Oh the possibilities.

For more information on this project click here. It is worth the read. (But I say that all the time don’t I….)

About Face!

numberonfront

Do an about face! Instead of numbers on the back of your garment put them on the front. Adds a whole different look and feel to your wardrobe.

photo courtesy via viniue.com.br

Authentic Pigment Updates Its Look

AP old logoYou might recognize this logo. In fact some where in your tee shirt collection you probably have an Authentic Pigment tee. Hang on to it…the label could become a collectors item as Authentic Pigment has just undergone a branding update.

The quality hasn’t changed just the look of the label. Authentic Pigment kept their Original Resort Tee’s and Sweatshirts and added a new line of XtraFine 5oz Combed Ringspun Cotton tee’s and tanks as well as new French Terry Sweatshirts and Hoodies. All with an updated, modern fit that cuts closer to the body for a more pulled together look. And you will love the color pallet: indigos, neons, pastels, industrials, and hues taken right from mother nature

We just got some samples here at the shop so next time you are in be sure to ask for a sneak peak. Another great alternative for your summer tee wardrobe.

Hoodie Time

Yes it is the middle of July but it is never too soon to start thinking about your Fall apparel needs. Here is a video of some of the newest hoodie styles on the market for your school, club, team, or corporate group.

We are fascinated by Hoodie #2 and the built in face mask. Which is your favorite?

It Is All About Details

Golf shirts are not just about golfing any more. We are seeing a lot of different types of businesses using these comfortable, lightweight, moisture wicking shirts for their uniforms. From country club ground crews, to restaurant waitstaff, to on the road salesmen these shirts are a great option for the warm weather.

We just received several new samples from Adidas, Nike, and Charles River with some brand new colors and details.

Take a peak at these from Adidas.

Golfdetail1

…these from Adidas and Nike Golf

Golfdetail2

….and these from Charles River.

Golfdetail3

All of these shirts offer great details such as contrasting stitching, color blocking, and subtle but elegant fabric pattern.

Sometimes it is hard to see all these details on line or in the catalogs so feel free to stop by the shop and have a look. We think you will be surprised by some new options on the old classics.

Live Lids

What do you think of the idea of a logo that changes every 20 seconds or so…for your hat?
Interesting concept huh?

The question is would you wear it? Even if you don’t like it and wouldn’t be caught dead in it you have to admit technology has come a long way.

The Classic White Shirt

The classic white button down: a closet staple.

Dress them up….

http://www.pinterest.com/pin/117023290292382405/ http://www.pinterest.com/pin/1055599886897304/

add a tie….

http://www.pinterest.com/pin/469148486153742943/ http://www.pinterest.com/pin/212724782371305288/

or go casual.

http://www.pinterest.com/pin/130604457915898066/ http://www.pinterest.com/pin/327355466635795827/

You can’t go wrong with several in your closet.

Looking for a way to use a white button down for your next event? Try this style tip. Add a small logo or detail that represents the event and place it on the cuff or the back just below the collar. Layer the white shirt over a base layer to create a cohesive look. Take it a step further and make it so the base layer can be whatever suits each person and will let their individuality shine through.Either way the white shirt will bring it all together and make everyone look great.

 

 

Images courtesy of Pinterest.

 

 

 

 

 

Spring 2014….finally….

Spring arrives officially tomorrow at 12:57pm. I know a lot of people, us included, will be celebrating. (Dang that Polar Vortex…)

To get help get that Spring back in your step check out our New Spring Catalog from our friends at Alpha Broder. We just got in a bunch of samples from this issue. Stop by the shop and check them out.
PS: I am in love with the polka dotted sweatshirt on page 26….the rest of the office….not so much. What do you think?